Why American Giants Are Flocking To India...

Many entertainment giants such as Walt Disney and IMAX are beginning to outsource an increasing amount of their animation production to Asian countries, particularly India, while other companies are outsourcing animation from India for commercials and computer games. A factor making India an outsourcing destination for animation films is its vast base of English speaking workforce. Animation, which requires understanding of the English language in order to lip-sync the animated media to the audio dialogue, benefits from this particular talent that the Indian workforce possesses. A number of animation companies in the country are also creating skilled manpower for the animation market through various training programs.

Overall though, the main reason why foreign entertainment firms are flocking to India is the cost advantage the country offers. As an example, US animators can cost about $125 an hour; in India, they cost $25 an hour. Toonz Animation offers animation at 25 per cent to 40 per cent lower rates than other Asian studios and much lower than those of American studios. The total cost for making a full-length animated film in America is estimated to be $100 million to $175 million. In India, it can be made for $15 million to $25 million.Studios in India are also able to provide a large supply of low-cost, high-quality software engineers, even going so far as to establish studios outfitted with state-of-the-art hardware and software to carry out production overseas.

The Walt Disney Company has outsourced a number of major animation projects to studios throughout India. Cable and satellite station Cartoon Network is buying animation films made in India while MTV has added India to its outsourcing center along with the Philippines and South Korea. Applied Gravity, a multimedia company in New Zealand, has outsourced almost 90% of it animation work to Satyam Computer Services business process outsourcing subsidiary, Nipuna Services. An animatronics dog for The Discovery Channel’s Animal Planet from popular episode called “K9 to11” and animatronics models for New Zealand theme parks were some of the best-known creations of Applied Gravity in India.

CGI within India

Roadside Romeo (Hindi) is a 2008 computer-animated film written and directed by Jugal Hansraj and produced by Aditya Chopra and Yash Chopra



The film utilizes computer animation done entirely in India by Tata Elxsi's Visual Computing Labs (VCL) unit. Prior to Romeo, the Pentamedia company was involved in the making of India's first CGI features, released in 2000: Sinbad: Beyond the Veil of Mists and Pandavas: The Five Warriors. Roadside Romeo has been nominated for Outstanding Animation in an Animated Motion Picture at the 2009

Sinbad: Beyond the vail of mist



This is a small clip of Sinbad, which is india's first official CGI release. Released only in 2000 they are much behind the rest of the world. For example toy story etc which is of course american animated was released much earlier in 1995.

Kireet Khurana

Kireet Khurana is an Indian Animator. In his career of 12 years, he has made over 300 Short films, documentary films, ad films and is currently directing India’s first live action-3D animation comb film “Toonpur Ka Superhero”. After graduating from Sheridan College, Canada with high-honours in animation film making, he started his organization 2nz Animation Co. which makes animated films- shorts, ads or documentaries in 3D/ 2D/CG etc. He won his first President's National Award in 1995 for the film “Mahagiri” a film about cruelty against animals. the film won two National awards for Best Animation Film Direction and Best Animation, respectively . It also won a Certificate of Merit at the Mumbai Int'l Film Festival in 1996.

This is a short clip of his work for CNBC



Looking at his work it's evident that their is a strong indian influence not only the music but the way the animation has been produced.